MORE THAN TWO-THIRDS OF AMERICANS SUPPORT ADDING BIOMETRICS TO GOVERNMENT-ISSUED IDENTIFICATION

According to new TRUSTe study, a majority of consumers want biometrics on credit and debit cards as well

San Francisco, CA– January 9, 2007 – Eighty-two percent of Americans support the use of biometric identification on passports, according to a recent survey conducted by TRUSTe, the leading online privacy certification and seal program, and market information group TNS. Three-quarters of Americans support the addition of biometric information to driver's licenses and nearly as many (72.6 percent) support adding it to Social Security cards. More than half (52 percent) of respondents agreed with the statement that "it will make it much harder for terrorists to operate within the U.S. with the use of biometrics to establish the identity of Americans." Conducted in September 2006, the survey indicates that Americans are willing to forego some personal privacy and anticipate misuse of the information in exchange for security.

• Fifty-three percent of respondents agreed with the statement that the use of biometrics "will greatly reduce personal privacy because the government will be able to track your movements."
• Sixty percent of respondents agreed that "there is a high potential for the government to misuse the information."

But Americans also seem unsure as to how effective biometrics are in combating identity theft. More than two-thirds of Americans (68 percent) believe that adding biometric identifiers to ID documents will make it much more difficult for thieves to steal their identities but a nearly identical proportion (67 percent) think that "criminals will find a way around the technology.

Seventy percent of respondents had heard of biometrics, the measurement of unique physical characteristics used to verify personal identity, prior to being surveyed.

"The survey results seem to indicate that in dealing with government use of biometric data, most people will tolerate a decrease in personal privacy to gain increased security in the form of physical safety," said Fran Maier, executive director and president, TRUSTe. "This doesn't seem to translate to the retail sphere where consumers appear to be more cautious about giving away their personally identifiable information. At TRUSTe, we believe the retail sector can build trust in the use of biometrics by promoting privacy through informed choice about the way that consumers' information is going to be used."

Retail Identification

Three out of five Americans support adding biometric data to credit cards (64 percent) and debit cards (62 percent), but are much less likely to want that information on a retail store loyalty card (27 percent). This corresponds to other findings in the survey that 76 percent of respondents trusted banks and financial institutions "always" or "most of the time" as compared to 41 percent of respondents trusting retail stores "always" or "most of the time."

The survey revealed that consumers don't trust systems that use biometric identification as a payment method. Less than two percent of respondents have used a fingerprint payment system and 32 percent say that they "do not trust retail stores with this information." Only 23 percent of respondents expressed a desire to use this kind of payment system.

"We wanted to determine how Americans view the use of biometrics for a variety of identification purposes," said David Stark, North America privacy officer, TNS. "The results of our survey suggest that there are still a significant number of people who are apprehensive about the use of biometrics as a form of ID, and that this number is much greater for retail uses than for government identification."

Methodology

Commissioned by TRUSTe and conducted by market research group TNS, the survey polled 1,025 U.S. consumers between September 25 and September 29, 2006. Email invitations were sent to a nationally representative sample of the U.S. adult online population derived from the TNS NFO Internet Access Panel, which comprises more than one million U.S. households that have agreed to participate in survey research from time to time. In total, 1,025 online interviews were completed and the survey results are considered accurate to within three percentage points, 19 times out of 20.

Interviews, Additional Resources Available:

• Fran Maier, executive director, TRUSTe
• David Stark, North America privacy officer, TNS
• TRUSTe/TNS Biometrics survey results
• www.truste.org

About TRUSTe

TRUSTe helps consumers and businesses identify trustworthy online organizations through its Web Privacy Seal, Email Privacy Seal and Trusted Download Programs. An independent, nonprofit organization celebrating its 10th anniversary in 2007, TRUSTe certifies more than 2,000 Web sites, including the major internet portals and leading brands such as AOL, Microsoft, IBM, Oracle, Intuit and eBay. TRUSTe resolves thousands of individual privacy disputes every year. To learn more about internet privacy visit www.truste.org.

About TNS

TNS is a market information group:

- The world's largest provider of custom research and analysis

- A leader in political and social polling

- A major supplier of consumer panel, media intelligence, Internet and TV and radio audience measurement services.

TNS operates across a global network in over 70 countries, allowing the firm to provide internationally consistent, up-to-the-minute and high quality information and analysis.

TNS is the sixth sense of business.

www.tns-global.com.

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Ponemon Institute